Overview
This project explores relationships between offensive play-calling and efficiency outcomes using Alteryx for data preparation and Tableau for interactive visualization.
Approach
- Cleaned and merged NFL play-by-play datasets in Alteryx.
- Built visual dashboards highlighting deep-pass frequency vs. Expected Points Added (EPA).
- Compared outcomes across game quarters and field positions.
Key Takeaways
- Showed clear trend between explosive plays and scoring outcomes.
- Demonstrated the value of blending play-level analytics with visualization for communication.